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CASE STUDY
Stabilizing an Underperforming Asset and Driving Occupancy from 76% to 96%
AssetIQ Consulting partnered with an ownership group to identify operational and Marketing gaps, optimize the leasing funnel, and implement data-driven strategy that delivered measurable results.
350-Unit
Class A Community
Southeast
Market
6-Month
Engagement
RESULTS DELIVERED
+18%
Occupancy Increase
+250%
Increase in Qualified Leads
-28%
Cost Per Lease
+22%
Net Effective Rent Growth
THE CHALLENGE
A multifamily community in the Atlanta market was experiencing declining lead engagement, stale traffic, and underperforming ILS campaigns despite maintaining active advertising spend.
OUR APPROACH
AssetIQ executed a comprehensive audit and implemented customized strategy focused on improving visibility, lead quality, and operational effieciency.
Leasing Funnel Audit
Mapped the entire renter journey to identify drop off pointes and operational inefficiencies
Inventory & Feed Audit
Corrected pricing, availability, and syndication errors across platforms.
ILS & Paid Search Strategy
Reallocated spend to high-performing channels and improved ad targeting
Operational Alignment
Aligned leasing processes, follow-up workflows, and team accountability
Reputation & Visibility
Strengthened online reputation and improved visibility in local search
Performance Oversight
Implemented ongoing reporting and KPI tracking to drive continuous results
THE RESULTS
18%
Occupancy growth in 6-months
250%
Property was receiving 200 leads and increased to 700+ MoM
28%
Decrease in Cost Per Lease
20%
Increase in Net Effective Rent Growth by offering minimal concessions
AssetIQ brought clarity and strategy to our marketing and leasing teams. Their insight helped us discover inefficiencies that we would not see
- Sr. Financial Analyst
Privat Investment Group